The brochure “Miam la vie” 0-1 years, and 1-4 years, was released mid-2013 as part of the Geneva-based obesity prevention campaign ‘Marchez-mangez malin’ and is being distributed in Geneva by paediatricians and other health professionals. Nicely illustrated with colourful drawings, it contains some key messages on breastfeeding and infant and young child feeding, based on WHO recommendations. This brochure was produced by a working group composed of the university hospitals of Geneva, Fourchette Verte, IBFAN-GIFA and the Service Santé Jeunesse. It is recommended by the Geneva and Swiss Society of Paediatricians, of dentists, of Nutrition, and the Swiss Federation of Midwives.