A new WHO report on the marketing of breast-milk substitutes in Morocco has been published in French: ‘La façon dont le marketing des substituts du lait maternel influence nos décisions en matière d’alimentation des nourrissons: Rapport sur le Maroc’.
For decades, women have been the main targets of breast-milk substitute marketing. The strategies used aim to encourage them to become brand loyal from the start of their pregnancy, throughout their children’s first years of life and beyond.
Overall, the study aimed to answer the following questions:
– What is the current situation in Morocco as regards the marketing of breast-milk substitutes?
– What are the views of health professionals in Morocco on the marketing of breast-milk substitutes?
– What are the attitudes of Moroccan women to the marketing of breast-milk substitutes, and what is their relationship with this phenomenon?
Conclusion: This study shows that there are no limits to the techniques used to market breast-milk substitutes. These techniques misuse and distort information to influence
information to influence decisions and practices. The consequences for the health and human rights of women and children are not new, but are often overlooked.