Enshrined in the article 24 of the Convention on the Rights of the Child, breastfeeding is protected against undermining marketing practices by the International Code of Marketing of Breastmilk Substitutes. However, the misconduct of baby food companies continues to be a key cause for poor breastfeeding practices. Recently, the report Breaking the Rules 2014 highlighted the new trend of baby food companies, that use new technologies to advertise their products on digital media, including social media.
IBFAN’s written contribution to the CRC Day of General Discussion shed the light on these new digital marketing strategies used to promote industrial baby foods at the expense of optimal breastfeeding practices.