Noncommunicable diseases (NCDs) are responsible for nearly 90% of deaths and 85% of years lived with disability in the WHO European Region. To intensify efforts to tackle these dise ases, the Regional Director of the WHO Regional Office for Europe established the Advisory Council on Innovation for Noncommunicable Diseases (NCD Advisory Council) in December 2020. […]
WHO Status report 2022 on the national implementation of the International Code. While promotion of breastmilk substitutes using unethical marketing practices continues throughout the world, many countries are fighting back. (May 12, 2022)
Scope and impact of digital marketing strategies for promoting breastmilk substitutes (April 28, 2022) https://www.gifa.org/wp-content/uploads/2024/03/9789240046085-eng.pdf
How the marketing of formula milk influences our decisions on infant feeding. – Marketing a 55 billion dollar formula milk industry. (February 22, 2022) See also our News Post Multi-country-study-examining-the-impact-of-BMS-marketing-on-infant-feeding-decisions-and-practices-UNICEF-WHO-2022Download
Effective regulatory frameworks for ending inappropriate marketing of breastmilk substitutes and foods for infants and young children in the WHO European RegionThis Policy Brief is intended to guide Member States in the WHO European Region as they embark on the vital task of safeguarding parents and caregivers from all forms of promotion of breastmilk substitutes […]
The aggressive marketing of breastmilk substitutes creates a major barrier to breastfeeding. Following the adoption of the International Code of Marketing of Breast-milk Substitutes in 1981, governments have been called upon repeatedly by the World Health Assembly to give effect to the provisions in the Code through national legislation. Questions have sometimes been raised on […]
Manufacturers of CMF Commercial milk formula (or BMS Breastmilk substitutes) continue to violate the International Code, despite numerous resolutions and repeated calls by the WHO and UNICEF for them to act ethically. This report (in English, 255 pages) highlights breaches around the world from June 2014 to June 2017. #theinternationalcode #whocode #breakingtherules #protectingbreastfeeding #defendingbreastfeeding
Report by Baby Milk Action UK on how marketing of feeding products for infants and young children in the UK breaks the rules. Examples include the promotion of infant formula, which is explicitly prohibited. Infant formula brands are also promoted through baby clubs, which seek to replace independent sources of information on infant care. Companies […]
Infants and young children are the first victims of pollution and climate change. The negative impacts of pollution and climate change affect all people, but especially the world’s most vulnerable population: newborns, infants and young children, whose immune and reproductive systems are still immature. Even the healthy development of the foetus during intrauterine life can […]
Campaigns which challenge large corporations to act in socially responsible ways are not new. Since the 1970s, citizen action groups have been attempting to achieve change by means of public awareness raising, boycotts, shareholder resolutions, postcard mailings, court cases and other campaign strategies. At first, most of the corporations and business associations which were the […]
