Home > News > World Breastfeeding Week 2025 in Switzerland

World Breastfeeding Week (WBW) is celebrated in Switzerland in September. This year’s theme is ‘Prioritising breastfeeding: creating sustainable support systems’.

World Breastfeeding Week is once again focusing on the environment and climate change. The campaign highlights the importance of prioritising breastfeeding by establishing strong and sustainable support systems. An environment that is conducive to breastfeeding is not only beneficial for families, but also significantly reduces the environmental impact associated with artificial feeding.

The WBW2025 campaign aims to connect actors at all levels involved in breastfeeding support in order to create strong and sustainable support systems. We will also highlight WHO’s involvement in the 2025 WBW campaign (see link below).

The WBW raises awareness among the general public about the importance of breastfeeding, and Breastfeeding is gaining visibility thanks to WBW.